In this world where an average person is flooded with 3,000 advertisements per day in various forms, Google make more than 70% of it’s income from advertising business and on the other hand Google has introduced ad blocker in Chrome. […]
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What is HTML5? HTML5 ads let users produce that require much lesser working strength and minimal work. HTML5 file is 5x larger compared to standard Flash file. Should this be considered a leap? Since HTML5 works in any browser, it […]
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Tracking pixels are pixel sized small transparent images. That are implanted during your Digital creative production in almost everything from your emails to banner Ads. Pixels have called by many names like page tags, beacons etc.
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McDonald’s Wipe To Unveil Azadi Celebration – HTML5 Polite Rich Media For this particular ad, McDonald’s opted for unique ads for each province of Pakistan with unique imagery. The HTML5 Scratch-and-Reveal feature is an effective feature to engage the audience […]
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The latest announcement from Sizmek, which is one of the world’s leading Buy-Side Ad tech firms, is that it’s launching a bundled suite of programmatic creative solutions. This shall enable brands and agencies to easily execute relevant, personalized advertising on […]
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Agencies should use Home Page Takeover ad with frequency capping, to enable users for better digital advertising experiences. If you have the ad only in the placement, then
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Telenor uses video wall ad format with leave behind panel to target their audience to register advertising message “upgrade to Telenor 4G speed”. This campaign is being advertised on all leading portals of Pakistan
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It is nice interactive dynamic banner to engage the audience with the brand for longer dwell time. User can type any alphabet from A to Z within banner and get relevant message according to the alphabet. It is good piece […]
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The objective of the campaign was to create awareness around Colgate’s Scholarship campaign in which winners through a lucky draw
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Users are required to make a path to finish the game within the stipulated time frame inside the banner. The main idea was to promote the “Pakistan Biggest Stunt Show” using the hash tag #dewmotoextreme. They developed 5 gaming banners […]
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Toyota used an interactive video and HTML5 standard banners combinations to launch the Camry Hybrid in digital media. The video banner has been designed beautifully and gives the opportunity to users to explore the striking exterior, luxurious interior, dynamic performance […]
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Most of the online users have swiftly shifted from desktop to tablets and mobile phones in the recent times. Such transformation in online traffic is also due to the apparent entry of wearable and headphones in to scene. Such changes […]
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