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July 18, 2018
Posted by admin
Home Page Takeover Ad Rotation Strategy for Better Digital Experience

Agencies should use Home Page Takeover ad with frequency capping, to enable users for better digital advertising experiences. If you have the ad only in the placement, then 1+

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June 23, 2018
Posted by admin
Telenor Launches 4G Digital Campaign

Telenor uses video wall ad format with leave behind panel to target their audience to register advertising message “upgrade to Telenor 4G speed”. This campaign is being advertised on all leading portals of Pakistan 0

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June 20, 2018
Posted by admin
GroupM has launched a new interactive banner for colgate

It is nice interactive dynamic banner to engage the audience with the brand for longer dwell time. User can type any alphabet from A to Z within banner and get relevant message according to the alphabet. It is good piece […]

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May 24, 2018
Posted by admin
Colgate Uses Data Capture Component Within Banner For Scholarship 2018 Digital Campaign

  The objective of the campaign was to create awareness around Colgate’s Scholarship campaign in which winners through a lucky draw 0

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May 24, 2018
Posted by admin
Mindshare Pakistan launches Mountain Dew Gaming Banner

Users are required to make a path to finish the game within the stipulated time frame inside the banner. The main idea was to promote the “Pakistan Biggest Stunt Show” using the hash tag #dewmotoextreme. They developed 5 gaming banners […]

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May 24, 2018
Posted by admin
Camry Hybrid Uses Interactive Video Ad

Toyota used an interactive video and HTML5 standard banners combinations to launch the Camry Hybrid in digital media. The video banner has been designed beautifully and gives the opportunity to users to explore the striking exterior, luxurious interior, dynamic performance […]

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February 14, 2018
Posted by admin
The IAB’s New Ad Portfolio Guidelines: What Does the Future Hold for Us?

Most of the online users have swiftly shifted from desktop to tablets and mobile phones in the recent times. Such transformation in online traffic is also due to the apparent entry of wearable and headphones in to scene. Such changes […]

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January 20, 2018
Posted by admin
GroupM Launches Nokia 8 Digital Campaign Using Flip Expandable Ads

  RMI team recently launched a digital media campaign for Nokia 8 smartphone. The campaign was named as ‘Be Less Selfie and Be More #Bothie”. The hashtag was introduced into social media, which got massive praise and admiration by the […]

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December 23, 2017
Posted by admin
Improve Your Holiday Creative with DCO, Before It’s Too Late!

Advertisers are always waiting for holiday season to take full advantage of the sudden consumer spending uprising. While there is an intense competition vis-à-vis grabbing increased consumer attention and, eh, the money, the advertisers do find holidays as the best […]

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