Toyota used an interactive video and HTML5 standard banners combinations to launch the Camry Hybrid in digital media. The video banner has been designed beautifully and gives the opportunity to users to explore the striking exterior, luxurious interior, dynamic performanceContinue reading… Camry Hybrid Uses Interactive Video Ad
The objective of the campaign was to create awareness around Colgate’s Scholarship campaign in which winners through a lucky draw system would be awarded scholarship of up to PKR 100,000 and generate entries from the target audience for the same.Continue reading… Colgate Uses Data Capture Component Within Banner For Scholarship 2018 Digital Campaign
Users are required to make a path to finish the game within the stipulated time frame inside the banner. The main idea was to promote the “Pakistan Biggest Stunt Show” using the hash tag #dewmotoextreme. They developed 5 gaming bannersContinue reading… Mindshare Pakistan launches Mountain Dew Gaming Banner
Most of the online users have swiftly shifted from desktop to tablets and mobile phones in the recent times. Such transformation in online traffic is also due to the apparent entry of wearable and headphones in to scene. Such changesContinue reading… The IAB’s New Ad Portfolio Guidelines: What Does the Future Hold for Us?
RMI team recently launched a digital media campaign for Nokia 8 smartphone. The campaign was named as ‘Be Less Selfie and Be More #Bothie”. The hashtag was introduced into social media, which got massive praise and admiration by the users,Continue reading… GroupM Launches Nokia 8 Digital Campaign Using Flip Expandable Ads
Advertisers are always waiting for holiday season to take full advantage of the sudden consumer spending uprising. While there is an intense competition vis-à-vis grabbing increased consumer attention and, eh, the money, the advertisers do find holidays as the bestContinue reading… Improve Your Holiday Creative with DCO, Before It’s Too Late!