Colgate Uses Data Capture Component Within Banner For Scholarship 2018 Digital Campaign

The objective of the campaign was to create awareness around Colgate’s Scholarship campaign in which winners through a lucky draw system would be awarded scholarship of up to PKR 100,000 and generate entries from the target audience for the same.Continue reading… Colgate Uses Data Capture Component Within Banner For Scholarship 2018 Digital Campaign

The IAB’s New Ad Portfolio Guidelines: What Does the Future Hold for Us?

Most of the online users have swiftly shifted from desktop to tablets and mobile phones in the recent times. Such transformation in online traffic is also due to the apparent entry of wearable and headphones in to scene. Such changesContinue reading… The IAB’s New Ad Portfolio Guidelines: What Does the Future Hold for Us?

GroupM Launches Nokia 8 Digital Campaign Using Flip Expandable Ads

RMI team recently launched a digital media campaign for Nokia 8 smartphone. The campaign was named as ‘Be Less Selfie and Be More #Bothie”. The hashtag was introduced into social media, which got massive praise and admiration by the users,Continue reading… GroupM Launches Nokia 8 Digital Campaign Using Flip Expandable Ads

Improve Your Holiday Creative with DCO, Before It’s Too Late!

Advertisers are always waiting for holiday season to take full advantage of the sudden consumer spending uprising. While there is an intense competition vis-à-vis grabbing increased consumer attention and, eh, the money, the advertisers do find holidays as the bestContinue reading… Improve Your Holiday Creative with DCO, Before It’s Too Late!