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Five Advantages of Programmatic Advertising

Automation:

It fastens the pace of buying and displaying advertisements. Once the whole process of buying advertisement placement is done, you will start seeing massive results that will meet your needs.

Measuring Real Time Results:

Everything related to your advertisement is measured in real time. You can measure the result at any possible time and also you can measure your customer journey.

Demographics:

It helps you choose your target audience and their interests through DMP’s. It will help you increase your reach.

Variety of platforms:

To reach your target audience you can use such variety of different platforms that will help you reach your goals. It includes Image and Text banners advertisement, Audio, Video ads, Native and Social, OTT platforms and mobile advertisements.

Insights:

By collecting data and insights over the time you can use it to your advantage of increasing performance.

Grow your Strategy with the Time:

In traditional media demographics, placement, creative, CPM’s and reach are pre-defined with specific publishers whereas programmatic is vastly different and will run its own race, especially in the first phase of it.

Programmatic technology is what makes it ahead of any other ad technology and method of media buying today.

A good/workable programmatic strategy is one that keeps moving, adapting to situations as the technology keeps growing over the period of time. If you start out with only one particular mindset and not focus on growing, you too will be left without taking advantage of many possibilities.

Be Strategic in your Approach:

You need to go with the strategy and be wise in your approach as it will higher your chances of making a sale.

What Matters is:

  • Right Advertisement
  • Right Timing
  • Right Customer
  • Right Channel

Which Demand- side Platform (DSPs) you want to use?

To choose the right platform is one important decision for you to run these programmatic buys. We can get you access to our leading demand partners like Google DV360, Xandr (formerly known as Appnexus, MediaMath, Zemanta, Google Ads, Facebook, Twitter, LinkedIn, Bigo Ads, Tik Tok and appreciably more.

Things you need to concentrate when choosing right format:

Programmatic creative doesn’t come free and should be kept fresh; ideally you should consider updating every 8-12 weeks.

Limited creative budget doesn’t really mean low or bad performance. Technologies can still assist you building programmatic display assets for less. However the more ad sizes you create, the more ad inventory you will be able to access.

Article written by: Fahad Qureshi

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