the Sponsored Display Advertising interface with campaign data and graphics.

Maybe you have an established store and brand on Amazon and are looking to enhance your reach and increase sales. Even if are new to the business, this blog is for you too. Basically, the blog will uncover the world of Sponsored Display Campaigns as they could be a secret weapon for your ultimate success on Amazon.

Ready to supercharge your Amazon advertising game? Let’s get started and explore the Power of Sponsored Display Campaigns for Amazon Success!

Unveiling the Power of Sponsored Display Campaign

According to Amazon, “Sponsored Display is a self-service display advertising solution. It helps you grow your business and brand on Amazon by engaging shoppers across the purchase journey, both on and off Amazon.”
Above all, the primary goal of sponsored display advertisements is to target:

  • Different shoppers’ interests
  • Supplementary items
  • Competitors in the same industry

Where Does Sponsored Display Appear?

Generally, Amazon Sponsored Display Advertising is typically found on:

  • The Amazon home page
  • Search result pages
  • product detail pages
  • third-party detail pages

Likewise, ads that use product targeting may be displayed on:

  • Product detail pages
  • Alongside customer reviews
  • On the shopping results pages
  • Beneath the featured deal

Obviously, this allows you to enhance product awareness, increase consideration, and close the transaction by communicating with Amazon shoppers.
82% of Sales from New-to-Brand Customers: Certainly yes, you read that correctly. Sponsored Display can drive a staggering 82% of your sales from new-to-brand customers. Planning to accede to this admirable opportunity? Join us to accept an astute adventure that will acknowledge the abstruse of advance and added sales.

An illustration depicting the concept of Sponsored Display Advertising on Amazon

Advantages of Sponsored Display Campaigns

1. 92% Lift in Brand Awareness
Undoubtedly, the most important benefit of Sponsored Display is its capability to boost your brand’s visibility. Such a tool helps you not only to reach a broader audience on Amazon but also throughout their online journey. Consider your brand to be in the spotlight while customers discover their favorite pastimes and get involved in shopping and entertainment activities. This increased reach results in a 92% increase in brand awareness. It’s like having a billboard in every digital corner of the earth.

2. 107% Increase in Brand Consideration
Knowing your audience is crucial for effective advertising. Sponsored display campaigns give you tremendous targeting opportunities to reach customers based on:

  • Interests
  • Demography
  • Preferences
  • Attitudes

Surely such targeting gives a remarkable 107% enhanced brand consideration. Therefore, that is to say, you reach the right audience at the right moment.

3. Flexibility with Customized Creative Options
Sponsored Display allows for unlimited creativity. Specifically, to grab the attention of the audience, you can use different creative techniques, including video. Indeed, advertisers who used video creative and optimized conversion bid tactics obtained an astonishing 86%* of purchases from new-to-brand customers. comparatively, this is higher than the 78%* obtained by those who rely purely on visual creativity.

Don’t Limit Yourself: The message is clear if you want to get the full benefit, you must use a combination of creativity and optimization altogether.

The Success Road Via Sponsored Display Campaigns

So, how can you get started with Sponsored Display ads and get these tremendous benefits?

  1. Strategic Planning: Begin with a well-thought-out strategy. Undoubtedly the first step is to set your objectives/goals, identify your target audience, and do a budget.
  2. Effective Creatives: Invest in eye-catching and relevant creatives that resonate with your audience.
  3. Precise Targeting: Thirdly, leverage the targeting options to narrow down your audience to those most likely to convert.
  4. Regular Optimization: Then, continuously monitor and optimize your campaigns to improve performance.
  5. Data-Driven Decisions: Further, make informed decisions based on data and insights and improve your strategy over the course of time.
  6. Expert advice: Lastly, to get the most out of your Sponsored Display campaigns, seek the advice of experienced professionals who are already in the business.

Wrapping It Up

To conclude, Amazon Sponsored Display advertising allows you to accomplish something previously impossible: retarget customers who have visited your item on Amazon and give you a second shot to complete the sale. If increasing impressions is one of your main goals, altogether Amazon Amazon-Sponsored Display Ads are a must-have tool.
Are you looking to take your Amazon Display campaigns to the next level? Reach out to us today. Let’s kick-start your journey to Amazon advertising excellence.
Don’t miss out on the potential to drive an incredible 82%* of sales from new-to-brand customers. Embrace Sponsored Display, and let’s make your brand the talk of Amazon town!

*Disclaimer: *The statistics mentioned are taken from Amazon:
• Source: Amazon Internal Data, US, 2021
• Source: Amazon Internal Data US, 2022
• Source: Amazon Internal Data US, 2020

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    Written by: Sdaf Kashif

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