Neil Stephenson invented the term metaverse in his 1992 novel Snow Crash, a speculative epic in which the action takes place in two parallel worlds: primary, physical “Reality” and the online, virtual “Metaverse” that coexists with it. Meta will now […]
As entrepreneurs and small businesses – not to mention customers – continue to migrate to online operations, maintaining an e-commerce operation in 2022 will demand every bit as much ability and expertise as running a brick-and-mortar store. While it may […]
When a small business initially opens its doors, it is common for the focus to be on how to attract the first clients through the door. Traditional means of advertising, such as print ads, coupon mailers, and even outdoor advertising, […]
Programmatic Advertising has changed face of Mobile Advertisement The way ads are bought and sold, both online and on mobile, has entirely changed thanks to programmatic ad buying. There are a variety of explanations for the drastic shifts, some of […]
Programmatic advertising has sped to the forefront of media buying, becoming the indisputable choice for purchasing top ad formats after years of expanding popularity. To boost the efficiency of their programmatic campaigns across formats and contexts, the majority of ad […]
Digital marketing has exploded in popularity since the introduction of Google and social media. It’s necessary for any brand or company that wants to sell items or services to its target market. What exactly does a digital marketing expert do?To […]
As a businessman you always want your business to grow and make sure if you are paying good amount to market your business, it should be spend well and sensible. Small and growing businesses cant afford to loose to much […]
Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. Know Your Role: First and most important factor is to know your role and be aware about the realities. […]
Automation: It fastens the pace of buying and displaying advertisements. Once the whole process of buying advertisement placement is done, you will start seeing massive results that will meet your needs. Measuring Real Time Results: Everything related to your advertisement […]
Programmatic Advertising Technology is a beast race where turtle will win. Digital advertisement is a place that keeps transforming, its way of advertising to ensure that your advertisement reaches maximum audience. Programmatic Advertising is one of those tools. Back in the days, […]
Social media campaign can be described as marketing effort to match your business goal using one or more social media platforms. Social Media Campaign focus on singular business goal, whether it’s on Facebook or Instagram. Your goals must be discrete and measurable. […]
When you are setting up your campaigns in Google Ads, you have the option of clicks & impression but now Google introduces pay for conversion bidding option for Display