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Rich Media Inc. Beginner’s Guide to Digital Advertising


Internet is more then just posting pictures online, in modern day you can turn your passion into an income by using internet. All you need is digital advertising for your business.

What is Digital Advertising?

Digital advertising is the distribution of promotional content through different online mediums. Digital advertising is a broad category with new types of ads coming up every single day. They can appear in any form such as banner ads, digital flyers, videos or animations and on any number of channels which can include social media, websites or search engine results.

Desired goals of your online advertising strategy will vary from campaign to campaign, and are likely a component of your business’s overall yearly or quarterly goals.

Digital advertising is heavily data-driven and can give you minute details of your campaigns and its outcomes. The availability of user data and rich targeting capabilities makes digital advertising an important tool for businesses to connect with their audience.

Online Advertising vs. Traditional Advertising:

When we talk about traditional advertising it involves offline means of paid promotional campaigns, including magazine ads, billboard ads, posters, TV spots and direct mail.

Digital advertising, on the other hand, is a newcomer to the practice. Digital ads can be interactive, for starters, and most include clickable buttons as CTAs that direct users to landing pages where they can learn more about a product or even complete a purchase. Digital ads can also target more specific segments of a brand’s audience, especially when tailored towards shopping/browsing behavior of users. It can also offer much more concreate and immediate analytics, such as views and bounce rate. Though most businesses use a combination of both traditional and online advertising, a strong digital advertising strategy is important these days for achieving your business goals.

4 Steps of Digital advertising:

1. Strategy

In order for your online ads to succeed, you must begin your campaign concept backed by good research. Start by articulating the problem you are trying to solve, and then connect this to the audience you are trying to reach.

2. Budgeting

Next, you take all of your ideas from the strategy and make decisions about how to implement them. Budgeting and allocating funds is no science. It depends on your own revenue/financial goals and the marketplaces you are looking for.

3. Production

After putting your strategy, budget and schedule in place, you should have a sturdy framework to guide you through production phase. After making an overall campaign document, you need additional and more specific briefs for each aspect of your ad campaign which will be delivered to the responsible parties.

4. Distribution

The fourth and final step is to unleash into the digital sphere. Each channel has a different process for distributing the ad, but it should be as simple as following the platform’s instructions and uploading your content. Even though it is good to test your ad before you distribute it, but even this does not guarantee that viewers respond the way you expect them to. When your ad goes live to the whole of the internet, new problems may arise. The great thing about digital advertising is that you can check results quickly and implement changes mid-campaign.

Even though digital advertising is meant to complement your general organic marketing efforts, it alone can boost sales, promote brand awareness and connect with your audience in a much faster way. It all depends on you having solid advertising content to back it up.

Article written by: Fahad Qureshi


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