What is HTML5? HTML5 ads let users produce that require much lesser working strength and minimal work. HTML5 file is 5x larger compared to standard Flash file. Should this be considered a leap? Since HTML5 works in any browser, it […]
September 4, 2018
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How Tracking Pixels Will Fuel Up Your Next Digital Ad Campaign
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Tracking pixels are pixel sized small transparent images. That are implanted during your Digital creative production in almost everything from your emails to banner Ads. Pixels have called by many names like page tags, beacons etc.
September 3, 2018
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Cool HTML 5 creatives – McDonald’s, Jazz & Meat One
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McDonald’s Wipe To Unveil Azadi Celebration – HTML5 Polite Rich Media For this particular ad, McDonald’s opted for unique ads for each province of Pakistan with unique imagery. The HTML5 Scratch-and-Reveal feature is an effective feature to engage the audience […]
July 27, 2018
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Sizmek Releases Dynamic Creative Optimization (DCO) Suite
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The latest announcement from Sizmek, which is one of the world’s leading Buy-Side Ad tech firms, is that it’s launching a bundled suite of programmatic creative solutions. This shall enable brands and agencies to easily execute relevant, personalized advertising on […]
July 18, 2018
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Home Page Takeover Ad Rotation Strategy for Better Digital Experience
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Agencies should use Home Page Takeover ad with frequency capping, to enable users for better digital advertising experiences. If you have the ad only in the placement, then
June 23, 2018
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Telenor Launches 4G Digital Campaign
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Telenor uses video wall ad format with leave behind panel to target their audience to register advertising message “upgrade to Telenor 4G speed”. This campaign is being advertised on all leading portals of Pakistan
June 20, 2018
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GroupM has launched a new interactive banner for colgate
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It is nice interactive dynamic banner to engage the audience with the brand for longer dwell time. User can type any alphabet from A to Z within banner and get relevant message according to the alphabet. It is good piece […]
May 24, 2018
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Colgate Uses Data Capture Component Within Banner For Scholarship 2018 Digital Campaign
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The objective of the campaign was to create awareness around Colgate’s Scholarship campaign in which winners through a lucky draw
May 24, 2018
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Mindshare Pakistan launches Mountain Dew Gaming Banner
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Users are required to make a path to finish the game within the stipulated time frame inside the banner. The main idea was to promote the “Pakistan Biggest Stunt Show” using the hash tag #dewmotoextreme. They developed 5 gaming banners […]
May 24, 2018
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Camry Hybrid Uses Interactive Video Ad
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Toyota used an interactive video and HTML5 standard banners combinations to launch the Camry Hybrid in digital media. The video banner has been designed beautifully and gives the opportunity to users to explore the striking exterior, luxurious interior, dynamic performance […]
February 14, 2018
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The IAB’s New Ad Portfolio Guidelines: What Does the Future Hold for Us?
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Most of the online users have swiftly shifted from desktop to tablets and mobile phones in the recent times. Such transformation in online traffic is also due to the apparent entry of wearable and headphones in to scene. Such changes […]
January 20, 2018
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GroupM Launches Nokia 8 Digital Campaign Using Flip Expandable Ads
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RMI team recently launched a digital media campaign for Nokia 8 smartphone. The campaign was named as ‘Be Less Selfie and Be More #Bothie”. The hashtag was introduced into social media, which got massive praise and admiration by the […]