Camry Hybrid Uses Interactive Video Ad
Toyota used an interactive video and HTML5 standard banners combinations to launch the Camry Hybrid in digital media. The video banner has been designed beautifully and gives the opportunity to users to explore the striking exterior, luxurious interior, dynamic performance and color options of the automobile within the banner. It is a good creative strategy to experience the features within the banner ad, rather than taking the users to the advertiser’s site. The objective of the campaign was to engage the audience with the brand for longer dwell time.