Colgate Uses Data Capture Component Within Banner For Scholarship 2018 Digital Campaign
The objective of the campaign was to create awareness around Colgate’s Scholarship campaign in which winners through a lucky draw
system would be awarded scholarship of up to PKR 100,000 and generate entries from the target audience for the same. Colgate’s Brand Promise, ‘Everyone deserves a Future they can smile about’, taking children a step closer towards realizing their dreams.’
The idea behind this creative ad was to reach the target audience on the right platforms and ensure a simpler user journey for them by offering the chance to enter their details there and then in the ad, without adding further steps for the same.