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Tag: programmatic advertising

  • Home / Tag: programmatic advertising
June 20, 2022
Posted by admin
HOW PROGRAMMATIC ADVERTISING AND POLITICAL CAMPAIGNS CAN BE BLENDED TO ENHANCE VOTER TURNOUT

Programmatic advertising and political advertising is now not a new concept. Political marketing has become increasingly digital, with programmatic advertising playing an ever-increasing role in political campaigns. Programmatic advertising allows brands to buy media space more efficiently and precisely than […]

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November 22, 2021
Posted by admin
Programmatic Advertising has changed face of Mobile Advertisement

Programmatic Advertising has changed face of Mobile Advertisement The way ads are bought and sold, both online and on mobile, has entirely changed thanks to programmatic ad buying. There are a variety of explanations for the drastic shifts, some of […]

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November 18, 2021
Posted by admin
Contextual targeting in Programmatic Advertising is making a comeback

Programmatic advertising has sped to the forefront of media buying, becoming the indisputable choice for purchasing top ad formats after years of expanding popularity. To boost the efficiency of their programmatic campaigns across formats and contexts, the majority of ad […]

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