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In July 2022, the world will be in a celebratory mood. This month, the world will celebrate one of the most anticipated festivals, Eid-Ul-Adha. Celebrations like this always bring together friends and family, as well as the brands. Brands never miss an opportunity to interact with their target audience to make an impression. As a result, starting in early July, our news feeds will be swamped with various Eid campaigns and brand greeting postings. Those ads will attempt to capture the attention of customers by being amusing and spreading a message of positivity and genuine sacrifice.

Presently, digital advertising is vital to achieving a brand’s campaign objectives, and Rich Media Inc. is always refining programmatic tactics to help you maximize your market opportunities. Eid-Ul-Adha brings consumer-oriented holidays in which family, friends, and communities exchange gifts and organize events. This provides an advantage worth pursuing e-commerce businesses with an ever-increasing market for purchasing online across channels.

A successful Eid-Ul-Adha marketing campaign may have an enormous impact on your business and incorporating programmatic in your toolbox alongside other channels will provide the desired campaign outcomes. 

programmatic advertising definition “programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers.”

Always begin with your marketing objectives. Maintaining a clear vision is essential for saving time, cost, and effort.

Depending on your ad modification demands, several digital ad platforms are better suited than others, so choose wisely. Consider these RMI’s strategies for leveraging managed programmatic advertising as you develop your upcoming campaign strategy.


Exclusive offers increase sales and revenue, so use Eid-Ul-Adha to launch a new campaign!

While Eid-Ul-Adha may not be as popular as end-of-year promotions, giving special sales and discounts is still a wise choice. An offer tailored to a certain event can elicit rapid action from your consumers, motivate new customers, and enhance your income.

Because customers generally expect brands to observe holidays, a seasonal offer associates your company with the festive spirit and broadens your potential customer base. So, always keep your target demographic and loyal customers in mind and build your campaign around your brand’s values.

With RMI, you can create aesthetically appealing deals, increase brand awareness, and attract the ideal clients. We’re always happy to share creative ideas to help you spice up your promotions, and we’ll do the same for Eid-Ul-Adha. Make use of our rich media to get in front of your target audience.

You can create an Eid-Ul-Adha theme to cash a fantastic opportunity to up-sell or cross-sell premium-priced items alongside your discounted items by giving them away during the checkout process. Furthermore, you can make exclusive, time-limited offers for a bundle, which results in additional sales.

Because Programmatic Advertising Is Highly Targeted, You Will Optimize the Visibility of Your Offers to Audiences That Are More Likely to Be Converted and Buy


Use social media to promote rewards and get people excited about Eid. For instantly, you can award prizes or discounts to contest winners or organize an Eid-Ul-Adha gift search using a specific hashtag.

A giveaway contest in collaboration with another brand is a terrific approach to increase traffic and sales. By collaborating, two brands can gain access to each other’s following and audiences. This may be done at any time, but it’s especially nice for an Eid celebration.

This season, everything that encourages consumers to interact with and promote your social media channels is crucial. Increase your earnings by reaching out to a larger audience, promoting your items, and expanding your reach.

Consider which platforms are most important for your brand, and how to convey your message most effectively. In this context social media is an excellent tool for building consumer loyalty because they can see the value you provide to your customers.


Allow yourself ample time before Eid-Ul-Adha to establish a solid strategy that aligns with your business objectives. A well-thought-out strategic plan, on the other hand, is just as crucial as starting early. So, please, take your time!

Your marketing also must target customers shopping for last-minute offers. Planning for them will aid in driving sales. Many consumers will be motivated to buy over Eid if they believe they will miss a great deal. Creating a fear of missing out is a strategic method to capitalize on these opportunities.

It’s critical for your brand to be visible in the period leading up to Eid, but it’s also critical in the final few days before.


Programmatic ads are scalable in terms of ad campaign spending, they are suitable for both large and small enterprises. Eid-Ul-Adha is a cheerful and celebratory occasion that involves donning new clothes, exchanging gifts, taking leaves from school or work, and gathering with family for thanksgiving feasts. On this Eid the following business can leverage from managed programmatic advertising:

Food Industry

Usually, mutton dishes are arranged on Eid-Ul-Adha, which is rich in lime, red pepper, and hot spices. Thus, Eid-Ul-Adha is the best opportunity for supermarkets, grocery stores, food companies, hotels, spices brands, beverage brands, quality food recipe and cooking related websites to access highly engaged online audiences of grocery buyers & household cooks.

RMI will allow advertisers to access a female audience of moms, primary grocery buyers, household cooks, and decision makers. They are busy and family oriented who enjoy producing new dishes and frequently search the internet for fresh recipe ideas.

Every Branding Campaign Is Unique, With Different Target Audiences and Objectives

RMI can collaborate with all food, supermarket, beverage, and kitchen businesses to reach highly engaged consumers at scale online. To reach your food-focused audience, we can also collaborate with many non-endemic advertisements. No matter large or small, RMI will ensure your campaign is laser focused on your target audience.

Fashion, Design and Clothing

Eid-Ul-Adha is the occasion for all men, women, and children to dress in their finest attire. Women have a diverse range of wardrobe options along with earrings, glittering bangles, embroidered clothes, and jewelry. Thus, the optimal time to launch your Eid marketing and public relations campaigns is one to two weeks before Eid. It is the ideal season for brands and accessory makers such as metal beads, laces, brooches, and colorful buttons to highlight their latest Eid editions of dresses, shoes, and other essential accessories to attract customers and maximize revenues.

RMI Takes a Programmatic First Approach in All Things

RMI has been collaborating with several fashion brands and their advertising agencies for many years. We can run all types of fashion advertisements.

With unlimited Display formats available, reach your target audience across Laptop & Desktops. Take advantage of Data Targeting and High Impact placements to maximize your revenues.


Nonprofits rely on donations to thrive, thus thanks to the power of social media, there are approaches nonprofits may utilize to fulfil their fundraising and marketing goals during Eid season. Now individuals have become more comfortable with their digital devices, NGOs will have a captive audience for participation. Charitable organizations can also run their ad campaigns on Eid to increase donations. People living in countries where they are not able to perform this ritual, they can perform Qurbani by participating in Qurbani Fi Sabeel Lillah offered by “Alkhidmat Foundation Pakistan”.

Moreover, airlines, tourism and hospitality, online retailers, watches, and electronics industry can also benefit by running their campaigns on Eid-Ul-Adha


Making sound business decisions is always dependent on staying informed, and this is no different with programmatic media. In a complicated environment, understanding audience behavior will help you raise brand awareness and efficiently cut through the competition.

We provide a full suite of programmatic management solutions using innovative technologies. We can assist you in locating the proper audience based on specific hobbies, demographics, and socioeconomic background. We can assist you in selecting the best alternative for placing your ads and ensuring that your ads are placed around content that is relevant to your niche. There are many more choices on our platforms, but for now, keep in mind that we are always available to sit down with you and put your innovative ideas on the table next to your audience.

Please contact us to learn more about how RMI can enhance your visibility.

Written By Sadaf Kashif

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