{"id":1592,"date":"2022-11-02T12:31:11","date_gmt":"2022-11-02T12:31:11","guid":{"rendered":"https:\/\/richmedia-inc.com\/blog\/?p=1592"},"modified":"2022-11-02T12:57:14","modified_gmt":"2022-11-02T12:57:14","slug":"amazon-ppc-the-advance-guide-to-enhance-your-sales","status":"publish","type":"post","link":"https:\/\/richmedia-inc.com\/blog\/amazon-ppc-the-advance-guide-to-enhance-your-sales\/","title":{"rendered":"AMAZON PPC STRATEGIES: THE ULTIMATE GUIDE TO MAXIMIZING YOUR ROI AND INCREASING SALES"},"content":{"rendered":"\n
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It\u2019s no secret that Amazon is the largest online retailer in the world. In fact, in just one year, they managed to extend their lead over second place Walmart by almost double. Unfortunately, as with any e-commerce website, it can be difficult to break through and capture your target audience\u2019s attention. Thankfully, many businesses are finding success with Amazon PPC ads. However, with so many different strategies and variables to consider, it can be tricky to get the most out of your initial investment. In this blog post we cover everything you need to know about advertising on Amazon and how you can leverage their platform to grow your business.<\/p>\n\n\n

WHAT IS AMAZON PPC?<\/h2>\n\n\n

PPC stands for \u201cpay per click\u201d, which is the cost of your advertisement when someone clicks on it. Amazon PPC is a type of advertising where you pay for your ad to be shown when people search for keywords related to your product. You may be familiar with Google AdWords, which is the most popular form of PPC advertising. Amazon PPC ads work in a remarkably similar way, but there are a few key differences. Unlike Google, Amazon runs a marketplace where people can buy from a range of sellers, and not just one store. This means that Amazon is more likely to be flooded with demand for a variety of products. This also means that you don\u2019t have complete control over your ad campaign.<\/p>\n\n\n

WHY SHOULD YOU USE AMAZON PPC?<\/h2>\n\n\n

Primarily, Amazon is a major player in the e-commerce industry. In fact, it\u2019s estimated that 49% of all online sales in the U.S. happened through Amazon in 2017. According to Digital Commerce 360, the gross merchandise value, also known as GMV, of the merchandise Amazon and its third-party marketplace sellers sold to American consumers increased 18.8% to $378.95 billion last year from $319.10 billion in 2020.<\/p>\n\n

There are over 350 million active users, and almost half of these are regular shoppers. Additionally, Amazon has a substantial amount of search traffic. This can be broken down into 3 steps:<\/p>\n\n\n

  1. Amazon’s users type in a specific product or a general concept (e.g., \u201cmen\u2019s shoes\u201d)<\/li>
  2. Amazon’s search engine will return a list of products related to their search<\/li>
  3. Amazon’s users will read the product\u2019s description and reviews<\/li><\/ol>\n\n\n\n

    HOW TO SET UP AN AMAZON PPC CAMPAIGN<\/h2>\n\n\n

    The first step to running a successful Amazon PPC campaign is to conduct thorough research. Make sure you\u2019re targeting keywords relevant to your product but avoid going too broad. Instead, try to focus on long-tail keywords that people might use in their search engine but may not be aware are available on Amazon. For example, if you\u2019re selling running shoes, you should consider keywords like \u201cworkout shoes\u201d, \u201crunning shoes\u201d, \u201cmen\u2019s running shoes\u201d, or \u201cwomen\u2019s running shoes\u201d. It\u2019s also important to make sure you\u2019re staying within Amazon\u2019s product listing policies by not using bolded keywords or excessive punctuation in your ad copy.<\/p>\n\n\n

    WHICH KEYWORDS SHOULD YOU FOCUS ON?<\/h2>\n\n\n

    In addition to selecting the right keywords, it\u2019s also important to consider which bids to set for each of your PPC campaigns. This is because you\u2019ll only be charged for the ad that someone clicks on when they\u2019re on Amazon. The bid is the amount you\u2019re willing to pay for each click, and you can select any range between $0.10-$100+. In the pilot stages of your campaign, it\u2019s best to be conservative with your bids. This will help you to minimize your risk and ensure you have enough budget left over to continue to grow your ad campaign later. It\u2019s also important to keep an eye on your competitors and adjust your bids accordingly.<\/p>\n\n\n

    TYPES OF AMAZON PPC ADS<\/h2>\n\n\n

    79% of Amazon SMB sellers promote their goods both on and outside of Amazon.com. The breakdown of those using Amazon Pay-per-click (PPC) advertising is as follows: Sponsored Brands ads are used by 39%, Sponsored Products ads by 77%, and Sponsored Display ads by 30%. Let’s go over the various Amazon PPC ad types that are available, in order of how well-liked they are with independent sellers.<\/p>\n

    There are three types of Amazon PPC Ads:<\/p>\n

      \n
    1. Sponsored Product Ads<\/li>\n
    2. Sponsored Headline Ads<\/li>\n
    3. Product Display Ads<\/li>\n<\/ol>\n\n\n

      1. Sponsored Product Ads<\/strong> – Sponsored product ads are ads that appear next to your product listing. They may also appear on other product pages within Amazon. This is an excellent way to build brand awareness and drive additional sales for your product.<\/p>\n\n\n\n

      The two types of keywords targeting strategies that a seller can use when creating Sponsored Products ads are automatic targeting<\/strong> and manual targeting<\/strong>. Let’s examine how they differ.<\/p>\n\n\n\n

      Automatic Targeting:<\/strong><\/p>\n\n\n\n

      Targeting keywords that Amazon’s algorithm determines are pertinent to your product listing is part of the automatic strategy. As time passes, Amazon makes changes to the ads to better suit your listing and boost conversions based on information it gathers from consumer clicks and purchases.<\/p>\n\n\n\n

      Sellers have access to four different keyword match types within automatic targeting:<\/p>\n\n\n\n