{"id":1271,"date":"2018-12-27T11:10:10","date_gmt":"2018-12-27T11:10:10","guid":{"rendered":"https:\/\/richmedia-inc.com\/blog\/?p=1271"},"modified":"2018-12-27T11:15:44","modified_gmt":"2018-12-27T11:15:44","slug":"google-introduce-pay-conversion-bidding-google-ads-display-campaign","status":"publish","type":"post","link":"https:\/\/richmedia-inc.com\/blog\/google-introduce-pay-conversion-bidding-google-ads-display-campaign\/","title":{"rendered":"Google introduce pay for conversion bidding for Google Ads  Display Campaign"},"content":{"rendered":"<p>When you are setting up your campaigns in Google Ads, you have the option of clicks &amp; impression but now Google introduces pay for conversion bidding option for Display<!--more--> Campaign, which means you only pay when someone converts on your website or application. You will never be charged above your target CPA<\/p>\n<p>An advertiser, that want to pay for conversion set, a CPA (cost per acquisition) in the bidding section of the campaign setting. In the example, how the Google price model work. Let\u2019s as your target CPA is 10$, you get 30 conversions over the weekend. You will pay 300$ amount, with actual CPA of 10$.<\/p>\n<pre><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1272 size-full\" src=\"https:\/\/richmedia-inc.com\/blog\/wp-content\/uploads\/2018\/12\/CPA.png\" alt=\"Google-Ads\" width=\"661\" height=\"422\" srcset=\"https:\/\/richmedia-inc.com\/blog\/wp-content\/uploads\/2018\/12\/CPA.png 661w, https:\/\/richmedia-inc.com\/blog\/wp-content\/uploads\/2018\/12\/CPA-300x192.png 300w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/pre>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u00a0Google Ads user Interface (Image Credit: Google)<\/p>\n<h2><strong>Conversion Condition<\/strong><\/h2>\n<p>You must meet the Google Display Ads condition, before launching the pay for conversion campaign &amp; the conditions are;<\/p>\n<p>Your Google Ads account must have more than 100 conversions in the last 30 days. The time between clicks &amp; conversion must be shortened than 7 days for at least 90% of those conversions. If it often takes customers more than a week to convert after clicking your ad, then you won\u2019t be able to pay for conversions.<\/p>\n<h2><strong>Target CPA<\/strong><\/h2>\n<p>You target CPA is less than 200 $ (USD) or equivalent in local currency for your campaign &amp; ad groups, which you will use pay for the conversion.<\/p>\n<p>Pay for conversions does not work for conversions imported from calls or Salesforce or for cross-device conversions. It also doesn\u2019t work with shared budgets.<\/p>\n<h3>Happy Campaigning<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>When you are setting up your campaigns in Google Ads, you have the option of clicks &amp; impression but now Google introduces pay for conversion bidding option for Display<\/p>\n","protected":false},"author":1,"featured_media":1273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google introduce pay for conversion bidding for Google Ads Display Campaign - Blogs, Articles, News &amp; insight About Latest Industry Trends - Rich Media Inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/richmedia-inc.com\/blog\/google-introduce-pay-conversion-bidding-google-ads-display-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google introduce pay for conversion bidding for Google Ads Display Campaign - Blogs, Articles, News &amp; 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