The latest announcement from Sizmek, which is one of the world\u2019s leading Buy-Side Ad tech
\nfirms, is that it\u2019s launching a bundled suite of programmatic creative solutions. This shall enable
\nbrands and agencies to easily execute relevant, personalized advertising on a large scale.<\/p>\n
\nThe company said it would provide advertisers and agencies with different bundle options that
\ninclude creative production services, media execution and dynamic creative optimization (DCO)
\ntools to increase the adoption of creative-led programmatic buying in the Asia-Pacific region.
\nDCO helps advertisers in connecting with their customers with messages that resonate and
\ninspire them to action. Sizmek elaborated in a statement that, \u201cThe programmatic DCO bundle
\nincludes three packages depending on campaign goals and sophistication: simple, intermediate,
\nand advanced. There is also a fourth option which utilizes machine learning technology that the
\ncompany secured through its acquisition of RocketFuel last year.\u201d<\/p>\n
The aforementioned DCO suite also includes a product recommendation engine that predicts
\nwhich offer will appeal to different individuals the most, and in what exact moment will they be
\nmost receptive. Meanwhile, the company also claims that their Smart Grid technology
\ndynamically creates ad formats, layouts, and messaging for each separate impression and ad
\nformat.<\/p>\n
This approach fuses creative, data, and media so a brand\u2019s values are optimally expressed,
\nwhile at the same time leveraging the precision targeting and massive scale of programmatic,
\nsaid a spokesperson.<\/p>\n
\u201cPeople are bombarded with more than 3000 marketing messages a day, and they are
\nfrustrated by this tsunami of irrelevant marketing,\u201d the spokesperson said. \u201cWith this bundled
\noffering we aim to make it easier for brand advertisers and agencies to launch and deliver
\npersonalized ads in Asia, deploying a mix of data, rich media technology, and programmatic
\nmedia-buying software.\u201d<\/p>\n
Sizmek\u2019s internal research showed that personalization is not only the key to grabbing customer
\nattention and connection, but also increased performance, according to the spokesperson.
\n\u201cCampaigns using personalized creative saw a five times higher conversion rate than those
\nwithout. Additionally, when AI is applied to the creative, campaigns saw a 46% uplift in
\nperformance.\u201d<\/p>\n
Sizmek says it discovered several barriers still existed and were hindering the widespread
\nadoption of DCO in APAC, and that the new bundle was created to address some of these
\nchallenges. \u201cLong campaign lead times and complex workflows involving multiple stakeholders
\nhave made it difficult to seamlessly execute dynamic creative campaigns in the past.
\nFurthermore, costs can vary depending on campaign requirements and many brands and media
\nagencies lack in-house creative and production expertise,\u201d said the spokesperson.
\nSizmek\u2019s DCO suite can prove to be a magic toolbox for advertisers and media agencies alike,
\nwhich are operating in Pakistan. The suite ensures that the precision targeting and massive<\/p>\n
scale of programmatic will be utilized efficiently, providing local agencies the leading edge which
\nis required to win in the local digital marketing arena.<\/p>\n","protected":false},"excerpt":{"rendered":"
The latest announcement from Sizmek, which is one of the world\u2019s leading Buy-Side Ad tech firms, is that it\u2019s launching a bundled suite of programmatic creative solutions. This shall enable brands and agencies to easily execute relevant, personalized advertising on […]<\/p>\n","protected":false},"author":1,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,101,64,65],"tags":[],"yoast_head":"\n