The streaming TV industry has seen massive growth in the past few years, and it’s only projected to expand further in the coming years. As streaming TV continues to gain momentum, advertising trends are also shifting. With the launch of new streaming services and the continued rotation of content, advertisers are faced with the challenge of creating innovative campaigns to reach the increasingly fragmented audience. In the blog “Streaming Tv Advertising Trends To Watch In 2023”, we’ll look at the streaming TV advertising trends that are expected to emerge in 2023 and beyond. From targeted campaigns to AI-driven insights, we’ll explore the changes expected to shape the future of streaming TV advertising.
Targeted advertising is one of the most important trends in streaming TV advertising right now. In the past, ads were mostly generic and not highly targeted toward an individual’s specific viewing needs and interests. With the rise of targeted advertising, companies can now target their ads very closely toward the specific needs and interests of their specific desired target audience – making streaming TV ads much more effective. For example, a healthcare company might want to target individuals who have recently suffered an injury but are not yet ready to seek professional medical treatment. An ad for a product that helps people manage their pain without professional medical intervention would be extremely effective for this targeted audience. Streaming TV advertising targeted towards an individual’s specific interests and needs is not only more effective, but it also makes viewing ads more enjoyable. Some people don’t like watching ads, but many people understand that ads are necessary for streaming services to stay free. With more targeted ads, viewers can avoid ads that aren’t relevant to them.
Automation and Programmatic Advertising
Programmatic advertising, whereby an automated computer system places ads for advertisers on various streaming TV services, has become a very popular trend in streaming TV advertising. In the past, advertisers needed to manually buy ad space on individual streaming TV networks, which is time-consuming and inefficient. With programmatic advertising, advertisers can buy ad space on multiple streaming TV networks at the same time, and the computer system will automatically place the ads on the specific networks at the best available rates. Programmatic advertising allows advertisers to place ads on multiple streaming TV networks quickly, and at the same time. This means that businesses can place more streaming TV ads quickly, without having to manually place ads for each individual network.
Alternative Monetization Strategies
The rise of targeted streaming TV ads has also led to a rise in alternative monetization strategies. One of the most popular forms of alternative monetization is product placements. Product placements are when a product or a brand is placed in a scene of a TV show or movie – usually as a way of advertising or promoting the product or brand. Product placements are a great way for businesses to get their products and brands in front of many potential customers, while also receiving payment for the product placement. Product placements are most found in reality TV shows and TV series that are produced in a way that allows for the insertion of products on set. Another alternative monetization strategy that has become more prominent in recent years is product integrations. Product integrations occur when a product, or part of a product, is featured in a TV show or movie as part of the storyline. This allows TV shows and movies to take advantage of a product’s popularity without having to pay for product placement. For example, if a TV show features a well-known brand of smartphone in a critical role, that phone company may agree to let the show use their products for free, in exchange for having their product featured in the storyline.
Streaming TV Advertiser-Friendly Content
As the streaming TV advertising industry continues to grow, ad-friendly content has become an important trend. Advertisers want to be able to place ads in front of their desired target audiences, but they don’t want their ads to be placed next to offensive or inappropriate content. To prevent this, the major streaming TV services have implemented strict ad-friendly content guidelines, which include a variety of different rules. For example, some streaming TV services have strict rules against any content that contains excessive violence or sexual content. Other services have rules against displaying ads next to any content that promotes discrimination. Streaming TV services want to maintain their reputations as family-friendly services, and they want to avoid losing advertisers as a result of inappropriate ad placement. As a result, each streaming TV service has strict ad-friendly content guidelines, which advertisers must adhere to if they want to place ads on that service. As the streaming TV advertising industry continues to grow, these ad-friendly content rules will become even more important.
The Rise of Connected TV
The rise of connected TV has become a very important streaming TV advertising trend in recent years. Connected TV refers to a device that has the capability to access the internet and stream TV content, such as a smart TV, a streaming stick like a Roku or Amazon Fire TV Stick, or a connected Blu-ray player. These devices are used to access online TV streaming services such as Netflix, Amazon Prime Video, or YouTube TV. Connected TVs have become very popular in recent years, and they are expected to become even more popular in the coming years. As a result, they have become an important streaming TV advertising trend. Connected TV devices, especially smart TVs, have become important places to place ads for advertisers. Connected TVs are a popular place for advertisers to place their streaming TV ads because connected TV devices interact with internet-enabled apps and websites on a regular basis. This means that ads placed on connected TV devices will be seen by viewers more frequently than ads placed on other types of streaming devices such as streaming sticks, gaming consoles, or set-top boxes.
Enhanced Measurement and Attribution
As the streaming TV advertising industry continues to grow, enhanced measurement and attribution capabilities have become important trends. Many streaming TV services now offer detailed analytics for advertisers. These analytics include data on how many people saw an ad, how many people clicked on the ad, and how many people purchased a product as a direct result of seeing the ad. This data allows advertisers to better understand the effectiveness of their ads, and it lets them adjust if needed. For example, an advertiser who places an ad on a streaming TV service may have a dashboard where they can see how many people have seen their ad, how many people have clicked on the ad, and how many people purchased a specific product after clicking on the ad. Streaming TV services also often offer attribution capabilities. These capabilities allow advertisers to see how many people saw their ads, and then purchased a product after seeing the ad on one streaming TV service, but then purchased that product through a different streaming TV service. This can be very important data for advertisers, as it helps them understand how many people purchase a product after seeing an ad on multiple streaming TV services.
Enhanced Video Advertising
The rise of connected TV has also led to a rise in the importance of enhanced video advertising. Many streaming TV services have strict rules against displaying static ads on their platforms; however, they have no problem with displaying video ads. Video ads are often more effective at grabbing the attention of viewers, and they are usually longer than static ads. As a result, video ads tend to be more expensive than static ads. Video ads come in a variety of different formats. Some streaming TV services allow advertisers to create their own video ads, while other services let advertisers use stock video ads that are provided by the streaming TV service. While video ads are more expensive than static ads, they are often worth the extra cost because they are more effective. Thus, streaming TV advertising trends are important to enhance video advertising.
Conclusion: Streaming TV Advertising Trends To Watch In 2023
The streaming TV advertising industry is constantly evolving, but that doesn’t mean that the industry is difficult to navigate. In fact, the opposite is true. With new trends emerging and existing trends continuing to evolve, understanding the streaming TV advertising trends of 2023 is key to staying ahead of the competition. With these streaming TV advertising trends in mind, you can be sure to maximize your advertising budgets and reach your target audiences.
Rich Media hopes the blog “Streaming Tv Advertising Trends To Watch In 2023” will help you in the future.
Written by: Sadaf Kashif